Privacy Policy

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 UR HOME FURNITURE CENTER INC. PRIVACY POLICY  Effective Date: September 3, 2026  UR Home Furniture Center Inc. (“UR Home Furniture,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, contact us, inquire about our products or services, make a purchase, rent merchandise, enter into a rent-to-own or rent-to-rent agreement, make a payment, or otherwise interact with us.  

1. INFORMATION WE COLLECT  

Depending on how you interact with us, we may collect:  Name and contact information.  Phone number and email address.  Mailing, billing, or service address.  Information submitted through website forms and customer inquiries.  Information related to purchases, rentals, rent-to-own agreements, rent-to-rent agreements, deliveries, appointments, and customer accounts.  Payment-related information necessary to process transactions.  Identification and account-verification information when reasonably necessary to establish or maintain a customer account or provide our services.  Information contained in communications between you and UR Home Furniture.  Information submitted through customer applications.  Website and device information, such as IP address, browser type, device information, pages viewed, and similar technical information.  We collect information from sources including information you provide directly to us, information generated through your use of our website, and information provided through service providers or business systems used to operate our business.  

2. HOW WE USE PERSONAL INFORMATION  

We may use personal information to:  Respond to customer questions and inquiries.  Provide information about products and services.  Process purchases, rentals, and rent-to-own transactions.  Establish and maintain customer accounts.  Process payments.  Schedule deliveries, pickups, appointments, and services.  Communicate with customers about orders, accounts, payments, deliveries, appointments, and services.  Provide customer support.  Verify customer or account information when reasonably necessary.  Prevent fraud, unauthorized transactions, and misuse of our services.  Maintain business and transaction records.  Comply with applicable laws and legal obligations.  Improve our website, products, services, and customer experience.  Send promotional communications when permitted and when the appropriate consent has been obtained.  

3. TEXT MESSAGES AND SMS COMMUNICATIONS  

If you provide consent to receive text messages from UR Home Furniture, we may send messages relating to customer inquiries, customer service, appointments, deliveries, orders, payments, accounts, and other communications related to your relationship with us.  We may use third-party communication providers, including RTO Pro and RingCentral, to provide SMS and messaging services.  SMS consent is optional and is not a condition of purchasing products or obtaining services from UR Home Furniture.  Message frequency may vary. Message and data rates may apply.  You may opt out of SMS messages at any time by replying STOP. For assistance, reply HELP.   No mobile opt-in or text message consent will be shared with third parties or affiliates.   SMS information may be provided to service providers when reasonably necessary to deliver the communications you requested or to operate our business.  Consent to receive customer-service or informational messages does not automatically constitute consent to receive promotional or marketing messages.  

4. PAYMENT INFORMATION  

Payments may be processed through third-party payment processors.  We may use payment information to process transactions, maintain customer accounts, process authorized payments, prevent fraud, and comply with applicable legal and accounting requirements.  We do not need to retain complete payment-card or bank-account credentials when those credentials are securely processed by our payment providers.  

5. HOW WE SHARE PERSONAL INFORMATION  

We may share personal information with service providers when reasonably necessary to operate our business or provide requested services.  These service providers may assist with website services and hosting, payment processing, customer communications and SMS messaging, customer account and payment management, delivery and service, information technology and security, accounting, and business administration.  UR Home Furniture does not sell customer personal information for money.  We do not share mobile phone numbers or SMS opt-in information with third parties or affiliates for their own marketing purposes.  

6. RTO PRO AND OTHER BUSINESS SERVICE PROVIDERS  

UR Home Furniture may use third-party business systems and service providers to manage customer accounts, agreements, payments, communications, inventory, delivery and service, and related business operations. These providers may process personal information on our behalf as necessary to provide their services. 

7. COOKIES AND WEBSITE TECHNOLOGIES  

Our website or service providers may use cookies, analytics, and similar technologies to operate the website, understand website usage, improve functionality, and support our business.  Third-party services used on our website may also collect information through cookies or similar technologies.  You may be able to control certain cookies through your browser or device settings.  

8. CALIFORNIA PRIVACY RIGHTS  

California privacy laws may provide certain consumers with rights concerning their personal information, depending on whether the applicable law applies to the consumer and our business.  Where applicable, these rights may include the right to know about personal information collected about you, request deletion of certain personal information, request correction of inaccurate personal information, limit certain uses of sensitive personal information, opt out of the sale or sharing of personal information where applicable, and receive equal treatment for exercising applicable privacy rights.  UR Home Furniture does not sell personal information for money.  To make a privacy request or ask a privacy-related question, contact us using the information below. We may take reasonable steps to verify your identity before completing certain requests.  

9. SENSITIVE PERSONAL INFORMATION  

Certain customer transactions or applications may require information that is considered sensitive personal information under applicable law.  When such information is collected, we use it for legitimate business, customer-account, transaction, security, fraud-prevention, legal, or other permitted purposes related to the service being provided.  

10. DATA SECURITY  

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.  No method of transmitting or storing information can be guaranteed to be completely secure.  

11. DATA RETENTION  

We retain personal information for as long as reasonably necessary for legitimate business purposes, including providing services, maintaining customer and transaction records, resolving disputes, preventing fraud, complying with legal obligations, and enforcing agreements.  Certain records may be retained for periods required by applicable law.  

12. CHILDREN'S PRIVACY  

Our website and services are not directed toward children under 13, and we do not knowingly collect personal information from children under 13 through our website.  

13. THIRD-PARTY WEBSITES  

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of third-party websites.  We encourage you to review the privacy policies of third-party websites before providing personal information.  

14. CHANGES TO THIS PRIVACY POLICY  

We may update this Privacy Policy from time to time to reflect changes to our business, website, services, technology, or applicable laws.  When we make changes, we will update the Effective Date shown at the beginning of this Privacy Policy.  15. CONTACT US  UR Home Furniture Center Inc.  711 Stony Point Rd, Suite 6 Santa Rosa, CA 95407  Phone: (707) 867-1231 Email: info@urhomefurniturecenter.com  For privacy-related questions or requests, contact us using the information above.